About Physical Activity 360

For the first time in history, the UN Summit on NCDs has elevated physical inactivity as a global health, education and development issue. This site aims to be a global platform that draws on the expertise, policy knowledge and resource tools of physical activity interests around the world to help drive the multi-sectorial benefits of physical activity across the "whole of society" and the "whole of government."

From public health to worksite health, from active transport to urban planning, from cognitive development to social development, from at-risk populations to the general population, physical activity interventions, training and programming add value to improving lives and preventing, treating and managing chronic disease.

The efforts to engineer physical activity out of our lives go unchecked by an appreciation of just how fundamental physical activity is to our wellbeing. Physical Activity 360 aims to fill this gap in knowledge and practice. Investing in sport and physical activity should not be an either/or between health-based targets and other social objectives - our goal is to assemble research, best practices and delivery strategies that provide the highest return for society by showcasing the role, benefits and impacts of physical activity on populations around the world.

The American College of Sports Medicine has developed this platform as a one-stop global collaborative resource hub and network dedicated to reaching out and bringing together the science, practice, training and the information and capacity-building partnerships that are vitally needed to elevate the value, role and scalability of physical activity in building a "culture of health" for all.

As the World Health Organization and Centers for Disease Control have reported: Physical inactivity is a major risk factor for developing obesity, high blood pressure and cholesterol, heart disease, stroke and chronic diseases, such as diabetes, arthritis, respiratory difficulties and specific cancers. The lack of physical activity and proper diet will kill more people than AIDS, violence, car crashes, and drugs combined. In global terms, for the first time in human history, the numbers of obese people match the number of hungry people. While there is no magic bullet for solving the problems of physical inactivity, a high performing public/private partnership promoting physical activity can be a cost-effective 21st century sustainable practice that reduces premature deaths and engenders a "culture of health" for all.

Investing in sports, fitness and physical activity is investing in the future. The road to victory in reducing ever-rising healthcare costs due to the pandemic of NCDS is implicit in the access to and affordability of physical activity opportunities at home, at school, in the community, at the worksite. Support for physical activity offers a global opportunity for government leaders and other policy-makers to see how physical activity can help build a cost-effective roadmap to improving "health for all" using a multi and cross-sectorial societal approach that:

  • Moves countries from a disease-focused to a prevention-focused National Health and Wellness Policy Model.
  • Builds healthy and safe community environments through urban design, transportation systems, and social movements.
  • Reduces health disparities in women and children and populations at greatest-risk of chronic disease through education, primary care preventive services, community sports and fitness opportunities. Education programs using play, physical education and sport to promote healthy child development reach and educate children who are not part of the formal education system, and especially for reaching young girls denied a formal education.
  • Makes schools a "healthier place" from early childhood through high school. Physical education has been shown not only to improve motor skills, but improve the learning performance of children and young people by increasing school attendance and the desire to succeed academically.
  • Forges public/private partnerships to advance research, international development objectives, and health promotion campaigns.
  • Serves as a powerful vehicle to address NGO priorities in children’s development, gender equality, HIV/AIDs prevention and treatment; child protection from violence, exploitation and abuse.
  • Empowers children with disabilities and building more inclusive societies.